Changi Airport refreshes loyalty programme, Changi Rewards, with host of exciting changes to elevate customer experience

Differentiated birthday benefits for Gold tier and above

During their birthday month, all Changi Rewards members used to earn double bonus points on their first transaction (capped at S$1,000) with a minimum spend of S$10.

While regular members continue to enjoy this perk, Gold and Platinum members now receive S$20 and S$40 worth of Changi e-Voucher Flexi respectively on the first of their birthday month. These vouchers can be used at any participating outlet at Changi Airport’s terminals and Jewel.

Enhanced free parking benefits

Previously, Gold members were required to spend a minimum of S$35 to redeem one hour of free parking at Changi’s terminals. This is now enhanced to one hour of free parking daily, with no minimum spend. If Changi Rewards members spend S$60 at Terminals 1 to 4 or S$80 at Jewel Changi Airport (Jewel), they can enjoy two hours of free parking[2]. This means Platinum members can enjoy a maximum of four hours of free parking, building on the two hours of free parking they are entitled to without spend.

Named after the king of butterflies, Monarch provides exclusive benefits to Changi Rewards’ most premium members including one of the highest shopping rebates in Singapore.

The Changi Rewards refresh also includes the introduction of a new premium tier called ‘Monarch’, to serve its most esteemed customers.

Monarch members are treated to a 4% rebate on their spending, in the form of eight times the amount of Changi Rewards points earned by Changi Rewards’ Member tier, without any points cap.

Year-round complimentary parking at all Changi Airport terminals and Jewel with more than 20 reserved parking spots, highly personalised 1-on-1 shopping and dining reservation services from the dedicated Monarch Concierge team, and S$60 worth of Changi e-Voucher Flexi for birthday months are just some of the other enticing benefits.

A by-invite only membership tier, Monarch members must attain a qualifying spend of S$25,000 across 12 months at Changi Airport, iShopChangi or Jewel, among other criteria.

For more information on Changi Rewards’ Monarch tier, visit: https://rewards.changiairport.com/en/monarch.html

Other benefits for all Changi Rewards members

Members across all tiers are entitled to a plethora of perks. In addition to GST-absorbed shopping at participating outlets in the public areas of Changi Airport’s terminals, members can earn double rewards points for both Changi Rewards and CapitaStar programmes when they shop at Jewel and receive exclusive invitations to events and experiences, like Changi 1^st launches.

Furthermore, a 12-month rolling expiry now applies to all membership tiers. Earned points for each programme year used to expire each year on 30 June. Points are now valid for 12 months from the point of earning them, giving members more time and flexibility to redeem their points.

Jeffrey Loke, Senior Vice President of Pricing and Commercial Strategy at Changi Airport Group, said, “With the Changi Rewards refresh, we aim to give both loyal and new customers even better reasons to shop and dine at Changi Airport. One upcoming enhancement that members can look forward to is being able to directly offset your payments at Changi Airport’s terminals, Jewel, and iShopChangi with Changi Rewards points.”

“CAG’s strong push to lift the customer experience and enliven our retail and dining scene also helps our tenants by pulling in footfall, which is why we have a constant pipeline of exciting initiatives and events, including the much-anticipated year-end Changi Festive Village,” he added.

A summary of Changi Rewards membership perks can be found in Annex A.

High-resolution images can be downloaded at https://changi.me/ChangiRewards. Please credit all images to Changi Airport Group.