Changi Airport Group and DFS Group launch new online shopping service iShopChangiWines.com for non-travellers

Customers can choose from a wide selection of premium wines, champagnes and sakes at tax and duty-absorbed prices

Singapore, July 30 2019 – Changi Airport Group and DFS Group today announced the launch of iShopChangiWines.com - Singapore’s first online luxury e-commerce platform offering duty and Goods and Services Tax (GST)-absorbed priced premium wines, champagnes and sakes - all available at your fingertips. Now consumers can purchase tax and duty-absorbed wines, champagnes and sakes even if they are not travelling!

With the new service, consumers will also get to pick from a wide selection of premium wines, champagnes and sakes, from over 140 quality products from some of the world's most sought-after brands, as well as DFS travel exclusives. Consumers can purchase up to 30 liters (equivalent to ~40 bottles) of tax and duty-absorbed wines, champagnes and sakes a day.

“The launch of the new iShopChangiWines e-shopping site marks Changi Airport latest move in making duty-free shopping accessible to consumers even if they do not have a boarding pass to fly. Not only do they get to pick from the wide selection of premium products specially curated by DFS, they will also enjoy the privileges presented by iShopChangi and Changi Rewards, the airport’s loyalty rewards programme,” said Teo Chew Hoon, Group Senior Vice President, Airside Concessions at Changi Airport Group.

“At DFS, we recognize that our consumers’ needs and shopping behavior continue to evolve and we are always seeking new ways to satisfy them. The launch of iShopChangiWines.com is a significant milestone for DFS at Changi Airport as we bring our standards of quality and value, with added convenience to consumers.” said Prashant Mahboobani, DFS Group General Manager, Singapore.

Launch Campaign

The new website and service kicks off with a series of exciting on-ground activations around Singapore through a novel pre-teaser campaign titled #BestKeptSecretSG to spark curiosity. The campaign kicked off with a branded truck carrying empty wine bottles traveling around Singapore.

Members of the public are encouraged to capture a photo of the truck and upload it on social media along with the hashtag: #BestKeptSecretSG. They can also participate in an ongoing contest on www.bestkeptsecret.sg to guess the number of empty wine bottles housed in the truck. Participants with the closest guess will win travel vouchers worth over S$2,500. The contest is open to all Singapore residents, above 18 years old, until August 8.

Explore a world of lifestyle rewards and experiences

In conjunction with the launch of the new shopping site, from August 6 to August 8, DFS brings together a host of exclusive rewards and experiences worth over $35,000 from AMEX Cards, Base Entertainment Asia, Ikeda Spa Prestige, KOMA Singapore, Majestic Fast Ferry, MARQUEE, One Faber Group, Ranoh Island and The Fullerton Hotel to value-add to your purchase.

Consumers can unlock a line-up of exciting lifestyle, entertainment and food and beverage experiences. Simply spend a minimum of S$180 in a single transaction and stand a chance to win the prizes. Exclusive to AMEX members, you will get to win a curated set of prizes in addition to the public prizes.

Shopping on iShopChangiWines.com

Focusing on giving consumers a user-friendly experience, iShopChangiWines.com provides a simple, hassle-free shopping experience. On the home page, consumers can view all the categories of wines and spirits at one glance - ranging from top sellers to red, white, dessert/sweet wine, champagne and sparkling wine, and sake. To purchase, shoppers simply click to add the items into their cart, check out and proceed to make payment.

Aimed at providing a one-stop service, the platform also provides professional advice and guidance from the expertise of DFS’ in-house wine connoisseur. It guides consumers along their online shopping experience and provides recommendations customized to their tastes. Consumers can also earn and accumulate reward points with both Changi Airport’s Changi Rewards and DFS’ membership program, LOYAL T.

Consumers who spend above S$150 will enjoy complimentary delivery to their desired location within the time slots offered, while those who spend below S$150 have the choice to cash-and-carry their purchases from Changi Airport Terminal 3, Level 1 (Arrival Hall).

Address

● Singapore Changi Airport Terminal 3
   Arrivals Public Area
   65 Airport Boulevard
   Singapore 819663

You can enjoy a glass in style at anytime, from anywhere. Visit www.ishopchangiwines.com to start shopping!

Please refer to Annex A for a list of product exclusives on iShopChangiWines.com and Annex B for frequently asked questions.

iShopChangiWines.com’ Brand Identity

Along with the launch of the website, CAG and DFS also unveiled a new brand logo.

The logo takes on a minimalist chic layout using a clean, sharp font type. The arc represents a horizon or bridging the gap between people and wines. The tagline ‘Duty-absorbed, Now For Everyone’ further illustrates that with the launch of this new website, DFS is not just the world’s leading luxury travel retailer but also reaching out to everyone at tax and duty-absorbed prices.